Ashik Masud is Senior Product Designer at SourceEazy
19 years of design. Based in Dhaka.
Designing for the web since 2003
From hand-coding some of the first Unicode Bangla websites to leading product design for B2B platforms.
See my workSenior Product Designer at SourceEazy
End-to-end design for a B2B commerce and supply chain platform, from research to shipped UI. Since 2025.
Ten years leading UX at BJIT
Clients in Japan, the USA, Europe, Dubai and beyond, for Sony Group, Panasonic, Toshiba, IBM Japan, Valmet and more, in HR, ERP, AI, nutrition, health and Web3.
AI-driven UX and design systems
Research and prototyping sped up by AI, scalable component libraries, and mentoring for junior designers.
Outside the screen
Documentary photographer, former lead vocalist of Silvan and long-distance runner.
About meSwap stories, not just pages
An end-to-end UX case study of a book exchange app, where readers list the books they have finished, swap them with people nearby and pay with points instead of money.
to final UIPoints-based
book swaps View case study
Healthy habits, made playful for kids
FitLab is a wellness app for Dubai kids, promoting fitness, nutrition, and mental health through fun, interactive activities.
Every student’s health, in one view
The admin side of the FitLab kids’ health app, where specialists follow each student’s progress, manage foods, send suggestions, run surveys and export reports.
Introducing SourceEazy
A marketing website and AI-powered onboarding for a B2B merch commerce platform.
One back office for a merch business
A case study of designing the admin dashboard that runs SourceEazy’s Design Studio, ProofEazy, Digital Catalogs and MerchStore.
Wholesale apparel, personalized in seconds
I designed S&S Activewear’s distributor platform on SourceEazy, where sellers search with AI, see their logo on every product and turn a storyboard into a purchase order.
Your community. Your journey. Your swag.
A white-label merch store by SourceEazy, shown here for Techstars, where members shop, customize branded products and send giveaways from one store.
Case study
Merch business, simplified.
One Platform. Every Device. Total Control.
A centralized experience for managing translation devices, tracking usage, and protecting enterprise data.
Official anime, with a certificate you can trust
The AJA official NFT marketplace, where fans buy and resell licensed digital content and creators earn from every sale.
Connecting IP creators to the world with NFTs
A bilingual, dark-theme dashboard where companies register digital assets, manage their users and sell IP content as NFTs.
The smart way to take assessments
A landing page, purchase flow and UI style guide for Smart CBT, skill assessment software for hiring, tech screening, staffing and recruitment.
Your advanced facial image processing solution
A responsive landing page and sign-up flow for an all-in-one facial image processing product, designed for desktop, tablet and mobile.
Simplifying School Lunch Nutrition for Japan
A school lunch information system that turns complex nutrition calculation into simple, everyday work for school kitchens across Japan.
Case study
Making ERP feel easy
A case study of designing the landing page for BJIT’s MiniERP, a 360 solution for CRM, assets, workflow and appraisal.
CRM
Asset Management
Workflow Management
360 Appraisal
Anti-Theft Web Management
Helping people locate a lost or stolen phone and protect the data on it, for SOURCENEXT, with offshore partner BJIT.
Case study
Hire experienced developers, build remote teams
A landing page for BJIT’s offshore service, which has provided high-performing remote developers, engineers and programmers to leading brands since 2001.
A global team, with a Dutch front door
The corporate website for BJIT’s office in the Netherlands, built on three ideas: proof first, one clear action, and a real person at the end of every page.
Making every car worth a second look
A dark, bold landing page for a car wrapping and foiling studio in Zurich: colour change wraps, paint protection film and window tinting.
Farbwechsel
Lackschutz
Scheibentönung
I make complicated business software feel simple to use.
I lead design from discovery to shipped interface, working closely with product managers and engineers. My background in web development still shapes how I hand work to the team that builds it.